MoST works in natural fibre only — cashmere, merino and New Zealand wool. No synthetic blends, no polyester filler, no finish that wears off in the wash.

The range runs from a 100% cashmere throw for the chair you actually sit in, through cashmere and merino plaids at everyday weight, to pure wool crib blankets for a child's first years. Wool regulates temperature rather than simply trapping heat, which is why a good one works in October and again in April.

Bought once, kept for decades, and better for being used.

Buy Once. For Life.